Personal
Branding
You as The Business
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The Problem You Solve...
You are a capable and smart professional, but you have to connect with customers that you directly solve problems for. Period.
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Getting Their Attention...
In a world of saturated social media and constant information, you must stand out to grab their limited attention.
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Earning Their Trust...
They may know you, they may like you, but they have to trust you before you gain their confidence to buy what you are selling.